The personality assessment process consists of a case study followed by an interview.
The Maha Pradesh Seed Development Corporation has developed a hybrid variety seed for the growing conditions of Maha Pradesh. The seeds in terms of appearance are similar to farm-saved seeds. Initially, corporation had problem in making farmers understand that the hybrid variety is beneficial. So they decided to dye this hybrid seeds in blue colour, so that they looked different from farm-saved seeds.
Also the farm-saved seeds are free-of charge or available at marginal price. But these hybrid variety is cost is comparatively expensive.
Some unscrupulous traders brought similar seeds from Devanagari and normal seeds & dyed them blue. These were not according to Maha Pradesh requirements therefore farmers who bought these wrong seeds land up damaging there crop. This destroyed the image of corporation.
Now corporation is wondering how to regain farmer's confidence. Suggest them what could be done.